Services Approach Cases Contact
Growth Partner · Post-PMF

Growth that
compounds.

Growth Partner for Gaming Publishers & Adtech Platforms

Strategy, unit economics, and capital allocation, connected into one system.

Book a Call Explore Services
0
Years in gaming & adtech
0
Profitable marketing spend
0
People hired & led
0
Products scaled
"

The goal is not to be needed. The goal is to build something that works without you.

Qiwil operating principle

Growth visibility from day one

Every engagement starts with measurement. Here is the kind of operating view we build together: channel-level economics, retention cohorts, and a decision cadence that keeps compounding.

Sample Growth Dashboard
Last 30 days
Revenue
$2.4M
+18.3%
Blended CAC
$12.40
-22.1%
LTV / CAC
4.2x
+0.8x
D30 Retention
31.2%
+4.7pp
Payback
47d
-12d
Revenue Trend (12 months)
Channel Mix
Facebook
38%
Google
26%
Affiliates
19%
Organic
17%
Sample data. Format varies by engagement.
Who We Work With

We partner with product-focused companies navigating growth complexity.

Whether you are building the product or evaluating the investment, growth clarity is the foundation.

Founders & CEOs

You're past PMF. Channels deliver, but growth isn't compounding. You don't need another agency. You need a growth operating system.

  • Gaming publishers and studios
  • Adtech and martech platforms
  • Subscription and SaaS products
  • Marketplaces past initial traction
  • $1M to $50M ARR range

Investors & Acquirers

You are evaluating a gaming or digital business and need an independent view on growth quality, retention integrity, and unit economics. Not a deck review. A technical assessment that tells you what the numbers actually mean.

  • Acquirers evaluating digital businesses
  • VC/PE conducting commercial due diligence
  • Post-acquisition growth integration
  • Board-level growth oversight and advisory
Services

Three ways to engage

Each engagement is scoped to deliver clear outcomes with defined deliverables.

Fractional CMO & CGO

Embedded growth leadership inside your team. We build UA strategy, retention programs, and the metrics and decision cadence that make growth systematic.

3 to 12 months
Sample deliverables
Growth model UA strategy KPI framework Team design Weekly cadence

Growth Audit

A focused diagnostic of your growth engine. We assess unit economics, UA channel efficiency, retention curves, and team structure, then deliver a prioritized action plan you can execute immediately.

2 to 4 weeks
Sample deliverables
Unit economics map Channel audit Retention analysis Action plan

Commercial Due Diligence

Independent assessment for investors. We stress-test unit economics, validate retention claims, evaluate growth quality, and model scenarios, so you negotiate from data, not pitch decks.

1 to 4 weeks
Sample deliverables
Cohort deep-dive LTV stress-test Growth quality score Risk memo
Approach

Built to outlast us.

We install a growth system, then transfer it to your team. Every engagement follows five stages and ends with something that runs without us.

1

Diagnose

Map the current growth engine: channels, economics, retention, team. Identify the constraint: what is actually limiting scale.

2

Measure

Build the measurement layer. Channel-level CAC, cohort retention, LTV models. You cannot optimize what you cannot see.

3

Decide

Set targets, assign owners, define decision triggers. Everyone knows the number, the lever, and the next experiment.

4

Execute

Weekly operating rhythm: review metrics, evaluate experiments, decide next bets. Discipline creates compounding.

5

Refine

Refine through feedback, embed in team rhythm, hand off. The engagement ends when growth compounds without us, system documented, operators trained, decisions running on autopilot.

Background

Growth architect.

Ex-CMO at a top mobile gaming publisher globally.
Built growth teams from 3 to 80+, managed $200M+ annual marketing budgets.

Cases

What we built. What teams delivered.

Real engagements, anonymized. Three patterns across gaming, digital products, and investor diligence.

MOBILE GAMING · GROWTH ORG

Built the marketing function from scratch. Team scaled product past $10M.

Situation
Growth-stage mobile gaming publisher with no in-house marketing function. Founder needed a full growth org, not just a UA hire.
What we built
Marketing operating system across UA, analytics, creative, forecasting, and automation. Hired and led 20+ specialists. Set up the decision cadence, attribution, and creative pipeline.
Outcome
Product grew past $10M revenue under the new function. Marketing decisions moved from ad-hoc to systematic.
0 to 20+ team, product past $10M
F2P MID-CORE RPG · GLOBAL SCALE

Led growth on a global F2P RPG. Product scaled past $200M ARR.

Situation
AAA F2P mobile mid-core RPG, multi-market global launch and scale. Massive paid acquisition footprint with complex creative and channel mix.
What we built
Growth operating system across UA, creative testing, channel diversification, and cohort economics. Aligned spend allocation with payback windows and creative refresh cycles.
Outcome
Product reached $200M+ annual run rate globally during tenure. Sustained profitable acquisition at scale.
$200M+ ARR globally
INVESTOR DD · GROWTH QUALITY

Stress-tested a PE target. Investor renegotiated terms before closing.

Situation
PE fund evaluating a growing mobile gaming studio with strong claimed unit economics. Fund needed an independent technical view of growth quality before deal close.
What we built
Cohort decomposition, organic vs paid mix analysis, LTV stress-tests under churn scenarios. Channel ROAS audit. Team capability and growth-stage readiness assessment.
Outcome
Material gaps found between reported and actual payback metrics. Fund restructured deal terms and proceeded with the investment on validated economics.
Terms restructured, investment closed
FAQ

Common questions

Companies past product-market fit in gaming, adtech, and digital products, typically in the $1M to $50M ARR range. Also investors and acquirers who need independent commercial due diligence on digital assets. If you are pre-PMF or looking for a creative agency, we are probably not the right fit.
We embed inside your team and build systems your people own. The background is in-house, not advisory: real budgets, real teams, real products. The output is not a slide deck. It is an operating system your team runs after the engagement ends.
Week one: diagnostic call and data access. Week two: we map the growth engine and identify the constraint. From week three: we build together, weekly working sessions, async between them. You always know what we are working on and why. No black box.
For a Growth Audit: 4 to 6 hours over two weeks, mostly kickoff and review. For a retainer: one weekly session plus async. We are designed to be high-leverage with minimal overhead.
Growth Audit: fixed scope, fixed price, scoped per engagement. Retainer: monthly, based on scope and time commitment. Commercial Due Diligence: project-based. We are transparent about pricing on the first call. No retainers without a clear scope.
What we guarantee: clarity. You will leave the engagement knowing exactly what is limiting growth, what to fix, and in what order. The outcome depends on the decisions made after, because fixing growth usually means breaking things, rebuilding things, and making bets that carry real risk. We will be honest about that from day one.
You own everything we built together: the models, the frameworks, the dashboards, the decision cadence. We document everything so your team can run it. That is the point. If you want ongoing support, we can structure that separately.
Get in Touch

Every growth problem is a visibility problem.

Whether you need a diagnostic, a fractional leader, or a second opinion before an investment. The first conversation is always free and confidential.

Book a Call
Please enter your name
Please enter a valid email
Please enter a message
Thank you. We will be in touch within one business day.