Commercial due diligence for gaming and digital businesses.
An independent technical assessment of growth quality, retention integrity, and unit economics. Not a deck review. A read on what the numbers actually mean before you commit capital.
When the target claims growth quality, and you need an outside read.
The pattern that fits: you have a target on the table, the deck shows attractive cohorts, the founders are confident, and you want a senior operator to check the story before you sign.
What gets stress-tested.
The work focuses on the parts of the story most often inflated in pitch decks and least visible in raw financials.
Growth quality
- Cohort decomposition by channel, geo, vintage
- Organic vs paid mix and trajectory
- CAC and payback under stress scenarios
- Creative and channel concentration risk
Unit economics
- LTV under churn and engagement-decay assumptions
- Revenue mix, IAP vs ads vs subscription stability
- Margin sensitivity to scale and channel shift
- Comparison to industry benchmarks
Retention integrity
- D1 / D7 / D30 / D90 curve quality
- Engagement event mapping to monetization
- Reported vs calculated retention reconciliation
- Cohort dilution and survivorship checks
Team and execution
- Growth org capability and gap assessment
- Decision cadence and measurement discipline
- Key-person dependency on growth function
- Post-acquisition integration readiness
From kickoff to decision memo.
A fixed-scope engagement with clear deliverables and weekly checkpoints. No open-ended retainer creep.
Kickoff and data request
Aligning on deal context, target hypothesis, and key risk areas. Data room access, founder access for follow-up questions.
Days 1 to 3Deep analysis
Cohort modelling, scenario stress-tests, retention reconciliation, channel-mix audit. Founder interviews where claims need verification.
Days 4 to 14Findings review
Working session with deal team. Material gaps surfaced, risks ranked, alternative scenarios modelled.
Days 15 to 18Final report and decision memo
Written deliverables: 20 to 40 page report, 2-page decision memo, supporting models. Optional follow-up for term renegotiation support.
Days 19 to 28A recent engagement.
Anonymized. The pattern: target claimed strong unit economics, audit surfaced material gaps, terms restructured before close.
Stress-tested a Series B target. Investor renegotiated terms before closing.
A PE fund evaluating a growing mobile gaming studio with strong claimed unit economics. The fund needed an independent technical view of growth quality before deal close. The work: cohort decomposition, organic vs paid mix analysis, LTV stress-tests under churn scenarios, channel ROAS audit, team capability and growth-stage readiness assessment.
Start with a 30-minute call.
Deal context, timeline, and scope shape the engagement. The first call confirms fit before any data exchange.
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